Within the Building Material Supplies industry there are recognised brands which often dominant sales and maintain huge brand loyalty within their customer base. This is often built up over many years of advertising, building the brand with exhibitions, product giveaways and point of sale via stockists and distributors alike. In reality these brands started somewhere with a product that someone thought was better, more reliable or innovative to bring to the market and offer something that its prospective customers might need. This also could be to solve a problem, create a new technique or save time in doing a job. In the new world of product development, the job scenario is key to developing great products that people “hire to do a job” (Christensen, 2011). There is also the development of disruption that offers products to an industry or vertical that is archaic and can be easily changed by technology.
Strong Relationships
These types of brand development around a product is great to harness to promote a resellers brand as often a customer may associate the two together and develop brand allegiance as it knows that both offer a synergy that can help to get the job done. The partnership between brands to develop a strong relationship is evident throughout the Building Materials supply chain and this is required for a strong sales strategy. This is example of understanding your audience and selecting your brand messaging and position. Both key aspects of brand development which are important to understand and develop the 3 C’s of clarity, consistency and constancy. These 3 C’s are often reflected in brands that understand their unique promise of value.
Marketing Strategies
This promise is what differentiates a brand from its competitors and researching them is one of the first steps in identifying differences. These differences could be favourable or allow the formation of a contrasting marketing strategy with messaging revealing a strong difference. Identifying and teasing out differences between competitors within an industry is part of the journey to achieve an identity or brand that makes it more attractive to its potential customers. This journey from the discovery, strategy and execution is part of the work that grow forward can perform for clients and develop a fantastic brand.