Blog

Within the Building Material Supplies industry there are recognised brands which often dominant sales and maintain huge brand loyalty within their customer base. This is often built up over many years of advertising, building the brand with exhibitions, product giveaways and point of sale via stockists and distributors alike. In reality these brands started somewhere […]

There is a definite benefit to making sure that you communicate your Green Credentials correctly and in the first instance it is imperative that your marketing or branding is not breaking the Green Claims Code and infringing on the CMA (Competition and Marketing Authority). More consumers are interested in trying to purchase Green or a […]

The outlook for the supply chain in the UK The building supply chain is immense and diverse that starts in thousands of countries around the world. The importing of products into the island of the UK far out weighs the exporting (BEIS, 2020), with the heavy and dense production of bricks and blocks generally produced […]

What does innovation success bring. Cohen, Quinn and Roth (2019) suggest that innovation is critical for survival of firms and supports transformational growth that defends against disruptive rivals. They also reiterate that this muscle of innovation that develops from consistent and superior innovation performance is the strength that a organisation needs. Within this success is […]

With COP27 kicking off yesterday, Monday 7th November 2022, and the energy transition on the agenda there seems to be a renewed urgency in trying to find innovative solutions to supplying our heating needs. This is in the form of delivering ,developing and deploying climate technologies critical for the worlds net-zero agenda (Heid, Linder and […]

The race to get online and sell has probably never been more apparent for businesses. With the perceived potential sales revenue available, plus the pressure from competitors from other verticals trying to ‘eat their lunch’ the e-commerce world just got a bit tougher to crack. There is a necessity to get online whatever the pressure, […]

Supposedly sustainability starts at home but what happened to the office and why do we not look at sustainability at work? As part of the Sustainable Marketer Manifesto, introduced by #sustainblemarketing (Can Marketing Save the Planet, 2022) it is time to use marketing to save the planet. The first knowledge piece is on ‘Curb your […]

What is a seamless user experience? User experience design (UX design) is a major part of any digital offering for your customer but it is often forgotten in the scope for getting online. UX is the “process of defining the experience a user would go through when interacting with a digital product or website”(Wikipedia, 2022). […]

The first and last mile according to Macioszek (2017) are the most cost ‘intensive’ and the reasons behind this is that it takes time and resources to put together loads and organise transport, as well as dealing with the spiralling transport costs and delays in the road infrastructure. The consolidation of individual orders into one […]